The Tipping Point

By Malcolm Gladwell

Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the precipitous drop in the New York City crime rate after 1990.

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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

By Geoffrey A Moore
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else?probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years?making changes on the fly while fending off challenges from every quarter.

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Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

By Geoffrey A. Moore

"Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets.

Crossing the Chasm is closely related to the technology adoption lifecycle where five main segments are recognized; innovators, early adopters, early majority, late majority and laggards. According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group. The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). This is the chasm that he refers to. If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard.

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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

By Geoffrey A. Moore

Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

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Bootstrapped, Profitable & Proud

Bootstrapped, Profitable & Proud series profiles companies that have over one million dollars in revenues, didn’t take VC, and are profitable.

http://37signals.com/bootstrapped

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press)

By Kim W. Chan and  Renée Mauborgne

Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers.

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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

By Jeff Dyer, Hal B. Gregersen, Clayton M. Christensen

Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer and Hal Gregersen, anyone can become more innovative. How? Master the discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers. In "The Innovator's DNA", the authors identify five capabilities demonstrated by the best innovators: Associating: drawing connections between questions, problems, or ideas from unrelated fields; Questioning: posing queries that challenge common wisdom; Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things; Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge; and, Networking: meeting people with different ideas and perspectives. The authors explain how to generate ideas with these skills, collaborate with 'delivery-driven' colleagues to implement ideas, and build innovation skills throughout your organization to sharpen its competitive edge. They also provide a self-assessment for rating your own innovator's DNA. Practical and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess.

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